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2 min read
Endure or Quit? That is the Question
Tim Leatherman – the creator of the Leatherman multitool – endured for 7 long years before making his first $175 sale of a single...


2 min read
Shaping Past Memories
On Seinfeld, whenever George Costanza managed to pull a funny joke he would leave the room immediately. George knew that people would...


2 min read
Work-Life Imbalance
John Coltrane was the greatest saxophone player of all time. His friends recount him practicing the sax for 12 hours a day. His wife...


2 min read
The Shawarma Method
Dan Ariely changed the way I think by making behavior economics accessible to all. One day, I found Dan’s email online, crafted a...


4 min read
Build the Scary Stuff First
Fear is a reaction. Courage is a decision. – Winston Churchill Every great product leader I have worked with is fearless. Whether it’s a...


4 min read
Inside Facebook’s War Room
No one can guarantee success in war, but only deserve it. – Winston Churchill It’s a Monday during spring 2016. My team at Facebook walks...


2 min read
Feel-Good Traps
How do the following statements make you feel? “This feature adds value.” “We are constantly improving.” “I am learning new things.” “Our...


3 min read
Every Startup is a Little Bit Broken
Every startup in existence is broken in multiple ways. Anyone who tells you otherwise about their startup is either delusional, lying, or...


3 min read
Think Big
“My name is Erez and I am building a 10 billion dollar company” How the hell do I say this sentence with conviction? I can lie about it....


4 min read
5 Thought Experiments to Fight Bias
No amount of experimentation can ever prove me right; a single experiment can prove me wrong. - Albert Einstein Thought experiments are...


4 min read
Resisting The Shiny Object Syndrome
You can do anything, but not everything - David Allen Flow, or "being in the zone", is one of the best feelings in the world. No one can...


2 min read
Replenish Your Motivation
It’s Monday morning. You had a great weekend, slept for 9 hours, and you’re completely drained. 5 days until you can have fun again seems...


6 min read
What a Prisoner of War Can Teach Us About Startups
The first reason I deplore the Reality Distortion Field – Steve Jobs' famous ability to seemingly bend reality by command – is that it...


3 min read
How I Dealt With Intense Startup Anxiety
Your heart is pounding and your brain won’t shut up. Falling asleep is out of the question. What a horrible feeling. I distinctly...
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